USA · Amazon brand
A new Amazon brand went from a reference sock to a sellable run of 6,000 pairs across four SKUs, with FBA-ready packing and a size grade matched to the listing.
| Item | Detail |
|---|---|
| Buyer | A US-based Amazon seller, first sock product |
| Product | Custom cushioned athletic crew, four colourways |
| Quantity | 500 pairs (trial) → 6,000 pairs (first full run) |
| Timeline | Reference sock to shipped in 11 weeks |
| Market | Amazon US, FBA |
| Service | Private label with FBA preparation |
The seller had a clear brand direction and a reference sock, but no tech pack, no size grade and no experience of FBA packing requirements. The risk was spending a full first run on a construction that might not sell, and losing margin to FBA chargebacks on packing errors.
Six deliberate decisions, in the order they were taken.
One colourway, one style, so sell-through could be read before the season rather than after it.
Construction measured, yarn identified, gauge selected for the logo detail the brand needed.
The pattern was graded to the size chart the seller intended to publish, then confirmed on the sample.
Poly-bag specification, suffocation warning, FNSKU mapping per ASIN and ASIN-grouped cartons agreed up front.
So the second run needed a document rather than a conversation.
Once the trial sold through, the same specification scaled into the volume tier.
“The trial quantity was the thing that made this possible. We did not have to bet the season on a sock we had never sold.”
Anonymised at the buyer’s request. Attributed to the sourcing or operations lead on the programme.
Usually yes, at a higher unit price. The decisions described here were about process rather than volume — a locked specification, deliberate colour control and inspection before dispatch work at 500 pairs exactly as they do at 50,000.
Yes. From 500 pairs per design is designed for first orders and test runs. A typical first order is three to five designs at 500–1,000 pairs each, consolidated into one shipment. Once the style is proven, repeats move into the volume pricing tiers.
Pre-production samples ship 7–10 days after tech-pack approval, by express, with a spec sheet. The sample fee is quoted per style and refunded in full once the bulk order is placed. Revisions are free until you approve the sample.
18–28 days from deposit and sample approval. Compression and heavy terry constructions sit at the longer end. You receive a photo and video progress report every week while your order runs.
No — and we are deliberately clear about it. SOXMILL is the brand and the sourcing entity of Beijing Haifu Supply Chain Co., Ltd. Production runs through a network of partner mills in China that we audit and qualify before a single order is placed. We hold the specification, the QC chain, the documentation and the commercial responsibility. That is the part most buyers actually care about: somebody accountable when something goes wrong.
Tell us the constraint you are working with. That is the most useful brief you can send.